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Digital Marketing Training

Digital Marketing is nothing but marketing the products or services by using the digital platform, mainly online, which includes all the digital Media and devices.
Digital platforms are increasingly incorporated into marketing plans in everyday life as people use digital devices instead of Physical visit’s, digital marketing campaigns are becoming more prevalent and efficient as it is easy to access and within no time you can reach potential customers
SEO NIDHI Offer’s Digital Marketing Training. The course covers core ideas of Digital Marketing in (SEO), Social Media selling, Pay-Per-Click (PPC), website Conversion Rate Optimization, Google Analytics, Content Writing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also assist you in mastering the tools and various Digital Marketing platforms like Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic professional simulations to reinforce the ideas learned via virtual expertise.

SEO(Search Engine Optimization) has become an important part of arriving selling, creating it a priority for businesses to seem on the highest of search result rankings to create a price effective and consistent medium to come up with traffic.

Market Motive’s advanced SEO coaching course is intended to supply in detail data of each facet there’s to extend the organic search ranking of a website/webpage. The coaching takes you thru all the steps were taken for program optimization. It includes On page best practices, keyword analysis, website style and design, link building, SEO for native search, site audit, SEO chase.

Upon completion of the course, you’ll be practiced in program optimization.
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a process of increasing the visibility of your website on different search engines such as Google and Yahoo in order to check your website ranking on Google and Other Search Engines. SEO NIDHI offer’s best Digital Marketing Service in the Competitive market With a Group of SEO Expert’s. As Our SEO Consultant is self-assured in Search Engine Optimization skills and can help your business to grow leaps and bounces.

Why Search Engine Optimization – SEO?
• Better visibility in the world of Internet
• Relatively Increases the organic traffic
• Helps to Rank Better on search engines like Google Yahoo Bing etc
• Most of the Search Engine’s prefer organic results than paid One’s.
• Paid ads on search engines can be very expensive while SEO can be done at affordable prices
• Increases Your Business profits by increasing the conversion rate on websites
• Manual SEO process ensures genuine traffic to the website

 

What is Social Media Optimization (SMO)?
Social Media Optimization (SMO) is a process of increasing the awareness of your product/services, brand management or event management by Utilizing social media channels and communicates to generate publicity. SEO NIDHI offer’s guaranteed SEO/SMO/SEM services to your business. As for SMO experts, we are self-assured in our Search Engine Optimization skills and can help your business popularize on search engines Like Facebook, Twitter, Linked In.
Why Social Media Optimization (SMO)?
• Increase your brand awareness
• Increasing popularity of Business on Search Engine
• Succeed in the wider collection of web user community and thus increasing potential ranking right away
• Assist in creating top quality backlinks via precise number of networking profiles

What is Search Engine Marketing?
SEM is a form of Internet marketing involving buying traffic through paid search activities. This is distinctly different from search engine optimization (SEO), which is the process of earning traffic organically. See all the advertisements visible above the search results? Those are ads paid for by a business to generate traffic.
Search delivers an active, targeted message to your online properties.
Individuals who see your SEM advertisements are actively searching for the keywords you indicated. For example, if you are a practicing in Doctor in Hyderabad, you would most likely advertise on the following keywords: Doctor in Hyderabad, Over half the keyword searches, are three words or longer, so be sure to utilize long-tailed keywords;. Now, if anyone searches any of the following words and you are paying enough per click, your advertisement will appear. If you use the Pay-Per-Click methodology, you only pay if a user clicks on the advertisement. Therefore, as a business, you’re only paying for leads who find your content relevant and not wasting resources!

Digital Marketing/ Search Engine Marketing
Module 1
Digital Marketing Strategy and Digital Analytics
Intro to Digital Marketing
Creating a simple Digital Marketing strategy
Getting started with digital analytics
Understanding and using Google Analytics
data Collecting actionable data with Google Analytics
Navigating Google Analytics reports
Navigating Conversions reports
Creating dashboards and custom reports
Module 2:
SEO, Content Marketing and Social SEO SEO basics Keyword research
Page titles Meta tags Site structure
URL structure
Anchor text
Images optimization
Heading tags
Dealing with Crawlers Robots.txt
Module 3:
SEO, Content Marketing and Social SEO
Sitemaps
Links management
Promote your website in the right ways / Backlinks
Google webmaster tools
Content marketing basics
Writing effective content to help organic search marketing
Measuring the effectiveness of website content.
Content optimization tips SEO KPIs SEO tools Social SEO
Introduction to AdWords
Account Management Campaign and Ad Group Management
Keyword Targeting
Language and Location
Targeting Ad Formats
Budgets and Bidding Measurement and Optimization
Performance, Profitability, and Growth

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